Identify locations built for everyday customer frequency.
FamilyMart site selection brings together customer demand, access, visibility, catchment activity, competition, property conditions and store economics before a location enters the development pipeline.
A property becomes a site only after the evidence supports it.
A candidate location should be assessed against the complete customer, physical, operating and commercial environment rather than selected because of availability or appearance alone.
Understand who will use the store, when and why.
Demand assessment considers customer volume, daily routines, purchasing occasions, surrounding activity and the frequency with which the location can generate relevant store visits.
Make the store easy to approach, enter and use.
Access assessment considers pedestrian movement, road entry, public transport, parking, delivery access and barriers that may reduce customer convenience.
Ensure customers can identify the store naturally.
Visibility includes frontage, signage opportunity, sightlines, lighting conditions, traffic direction and surrounding visual competition.
Confirm that the physical site can support the format.
Property assessment reviews usable area, frontage, utilities, structure, loading, storage, food operations and development constraints.
Understand the activity surrounding the proposed store.
Catchment analysis identifies the residents, workers, commuters, students, visitors and institutions capable of generating sustainable customer demand.
Recurring household demand within the surrounding community.
Residential locations can support breakfast, meals, beverages, snacks, household essentials and immediate convenience across recurring daily customer routines.
Evaluate every candidate through one disciplined framework.
A common scorecard makes site comparisons more consistent and helps separate attractive properties from commercially supportable store opportunities.
Explore Store Formats™ ↗The store must be easy to see, reach and enter.
Strong customer demand can still underperform when access is inconvenient, frontage is obstructed or the store is disconnected from natural customer movement.
Competition reveals both demand and execution risk.
Competitive analysis should identify existing convenience stores, supermarkets, food operators, informal retailers, fuel stations and digital delivery alternatives serving the same customer missions.
Direct Competition
Review retailers offering similar convenience, food, beverage and essential-product missions.
Indirect Competition
Consider restaurants, supermarkets, kiosks, pharmacies and other alternatives addressing customer needs.
Price Environment
Understand local customer expectations and the prevailing value proposition.
Product Gaps
Identify customer missions that are not currently served well.
Operating Standards
Assess service, availability, store quality and trading-hour expectations in the market.
Market Capacity
Determine whether the catchment can support another operator without relying on unrealistic market-share assumptions.
The building must support the approved operating format.
A commercially attractive location may still be unsuitable when utilities, layout, frontage, structure, storage or food-operation requirements cannot be delivered responsibly.
Explore Design & Construction™ ↗Usable Footprint
Confirm practical sales, preparation, storage and staff areas.
Utilities
Validate power, water, drainage, ventilation and communications.
Frontage
Ensure the site can deliver appropriate visibility and customer entry.
Loading & Storage
Support replenishment without compromising customer operations.
A strong location must also be commercially sustainable.
Site economics should test realistic customer demand against occupancy, development cost, labour, supply requirements and the operating role of the store.
Select sites as part of a connected territory strategy.
Store development should consider distribution, field support, customer coverage, brand visibility and the sequencing of the wider market network.
Explore Territory Development™ ↗From location lead to approved development site.
No property should enter construction until the commercial, technical, legal and operating requirements have been assessed and approved.
Present the location and available site information.
Initial materials should identify address, footprint, frontage, ownership, commercial terms and surrounding activity.
Identify obvious strengths, risks and information gaps.
The initial review assesses market logic, format compatibility, access and major commercial concerns.
Validate the location within its real operating environment.
Site observation reviews customer flow, visibility, competition, property conditions and practical access.
Test demand, occupancy and development assumptions.
The site must demonstrate a supportable path to sustainable store economics.
Confirm that the approved format can be delivered.
Layout, structure, utilities, food operations, storage and construction constraints are reviewed.
Approve, revise, hold or reject the opportunity.
Approval should define the store format, commercial conditions and development requirements.
Submit enough information for a meaningful preliminary review.
Site submissions should be complete, current and supported by accurate property and market information.
Property Address
Full location details and map reference.
Site Photographs
Frontage, approach, surroundings and internal condition.
Floor Area
Usable area, frontage dimensions and available storage.
Commercial Terms
Rent, tenure, service charges and proposed commitments.
Catchment Profile
Residents, workers, traffic, institutions and demand drivers.
Access Information
Pedestrian, vehicle, parking, delivery and public transport.
Utility Position
Power, water, drainage, ventilation and communications.
Planning Position
Permitted use, signage, operating hours and local restrictions.
Find the right location. Protect the network before construction.
Present your proposed territory, development strategy, available property pipeline and operating capability for preliminary qualification.