International Franchise Development

Training Academy

Training Academy™

Build the people who power the operating system.

The FamilyMart Training Academy™ prepares franchise leadership, field operations teams, store managers and frontline employees to execute customer service, product, food safety, inventory and operating standards with consistency.

01
Role-Based Learning Training aligned to real operating responsibilities
02
Practical Validation Knowledge translated into store-level execution
03
Continuous Development Capability reinforced beyond opening day
Capability Development Platform Training Intelligence System™
Academy Active
Role Leadership
Programme Partner Leadership Programme
Primary Capability Market governance and network leadership
Readiness Outcome Qualified market leadership
Learning Principle Know. Practise. Validate.
Operating Principle Capability before responsibility
Academy Architecture™

One academy. Four capability pathways.

Each learning pathway is aligned to a distinct level of operating responsibility, from market leadership and field governance to store management and frontline customer execution.

02
Field Operations Programme™

Develop leaders who can review, coach and improve stores.

Field teams learn how to assess execution, diagnose performance gaps, coach store leaders and reinforce operating standards.

Explore Field Capability
03
Store Management Programme™

Prepare managers to lead the complete daily operation.

Store managers develop capability across people, products, service, food safety, inventory, labour, cash and performance.

Explore Management Capability
04
Frontline Certification™

Build confident teams for consistent customer delivery.

Frontline learning focuses on customer service, checkout, merchandising, hygiene, food handling and store routines.

Explore Frontline Capability
Programme Intelligence™

The right learning for each level of responsibility.

Select a pathway to review its capability priorities, learning outcomes and practical validation requirements.

Partner Leadership Programme™

Govern the market with strategic and operating discipline.

The leadership programme prepares franchise executives to guide market development, build the organisation, allocate capital, protect operating standards and govern network performance.

Market strategy Organisation design Capital governance Performance oversight
Capability Leadership
Knowledge Market and franchise model
Application Leadership decision-making
Validation Market leadership assessment
Primary Audience Partner executives
Learning Focus Governance and network development
Practical Component Market planning simulation
Readiness Outcome Qualified market leadership
Learning Model™

Knowledge alone is not operating readiness.

The academy combines structured instruction, guided practice, operational simulation, in-store application and formal validation.

Explore Franchise Support™
01
Learn

Understand the operating principles and standards.

Structured modules establish the knowledge required for each operating role.

02
Observe

See standards applied in an operating environment.

Demonstration and guided observation connect policy to practical store execution.

03
Practise

Apply the required routines under supervision.

Learners perform role-specific activities with structured feedback.

04
Validate

Demonstrate knowledge and practical capability.

Assessment confirms whether the learner is ready to assume operating responsibility.

05
Reinforce

Sustain capability through coaching and review.

Learning continues through field support, refresher training and performance feedback.

Curriculum Architecture™

The operating knowledge required to run the store system.

Curriculum content is organised around the capabilities that protect customer experience, product execution, operating control and commercial performance.

Customer Experience Curriculum

Build consistent service across every customer interaction.

Customer learning covers greeting, service standards, checkout, issue resolution, product guidance, queue management and the everyday behaviours that shape customer trust.

Service standards Checkout Customer recovery Store presentation
Module Customer
Standard Consistent service behaviour
Practical Skill Customer interaction and checkout
Learning Format Instruction + demonstration
Practical Method Simulation + store application
Assessment Knowledge + observed execution
Reinforcement Coaching + refresher learning
Store Management School™ Daily Operating Command
Role Critical
Store Manager
People Team leadership
Customer Service execution
Products Availability and quality
Control Cash, labour and inventory
Performance Daily operating review
Store Management Capability™

The store manager connects people, customers and performance.

Store managers require complete operating visibility and the leadership capability to convert standards into consistent daily action.

01
Lead the Team Allocate responsibility, coach performance and maintain operating discipline.
02
Protect the Customer Experience Maintain service, availability, cleanliness and presentation.
03
Control the Operation Manage labour, inventory, cash, food and daily priorities.
04
Improve Performance Use information, observation and coaching to close gaps.
Frontline Certification™

Every customer interaction is an operating standard in action.

Frontline certification prepares store teams to deliver service, process transactions, handle products, maintain hygiene and complete required routines safely and consistently.

Explore Customer Experience™
01
Customer Service

Welcome, assist and serve customers with consistency.

Team members learn the expected service behaviours for everyday customer interactions.

02
Transaction Accuracy

Process purchases with speed, attention and control.

Checkout learning covers transaction routines, payment handling and customer communication.

03
Product Handling

Receive, prepare, display and rotate products correctly.

Product routines protect availability, freshness and customer confidence.

04
Food Safety

Protect product integrity through disciplined routines.

Food training covers hygiene, temperature, storage, preparation and contamination controls.

05
Store Standards

Maintain cleanliness, presentation and operating readiness.

Teams learn the routines required to keep the store customer ready throughout the day.

Practical Training™

Capability is demonstrated through execution.

Practical learning creates a controlled environment for learners to apply routines, receive feedback and demonstrate readiness before assuming independent responsibility.

02 Demonstration

Observe the standard before attempting the task.

Trainers demonstrate the required routine, explain critical controls and identify common execution errors.

03 Guided Practice

Perform the routine with immediate coaching.

Learners apply the procedure while trainers provide correction, explanation and reinforcement.

04 Simulation

Respond to realistic customer and operating scenarios.

Simulations test judgement, service, problem-solving and operating control under changing conditions.

05 Independent Execution

Demonstrate the standard without trainer intervention.

Independent performance provides evidence that the learner can assume responsibility.

Assessment & Certification™

Completion is not the same as demonstrated readiness.

Certification should confirm that learners understand the required standards and can apply them correctly within the operating environment.

Readiness Validation Knowledge × Practice × Observation
Controlled
Readiness Validated
01 Knowledge Standards understood
02 Practice Routines demonstrated
03 Judgement Decisions applied
04 Consistency Standards sustained
Knowledge Assessment Confirm understanding of required standards
Observed Assessment Review practical execution under supervision
Role Validation Confirm readiness for assigned responsibility
Corrective Learning Close capability gaps before certification
Opening Readiness Academy™

Prepare the entire team for controlled commercial launch.

Opening-readiness training aligns leadership, store teams, products, technology, customer service and operational controls before the first customer enters the store.

Explore Design & Construction™
01
Leadership Readiness

Confirm ownership, accountability and decision structure.

Local leaders must understand launch priorities, escalation routes and opening governance.

02
Management Readiness

Confirm that store managers can control the operation.

Managers demonstrate staffing, inventory, food, cash and daily operating routines.

03
Team Readiness

Confirm frontline role capability and service standards.

Team members demonstrate customer, product, checkout and safety routines.

04
System Readiness

Confirm that operating tools are understood and usable.

Teams practise transaction, inventory, communication and reporting systems.

05
Opening Simulation

Rehearse customer and operational scenarios before launch.

The opening team completes a controlled simulation to expose and close final gaps.

Continuous Learning™

Capability must evolve with the operating network.

New products, technology, standards, operating risks and leadership responsibilities require structured learning beyond initial certification.

01

Refresher Learning

Reinforce critical standards and close recurring execution gaps.

02

New Product Training

Prepare teams for new products, preparation methods and customer communications.

03

Technology Updates

Build confidence as store systems and operating tools evolve.

04

Leadership Development

Prepare high-performing employees for greater operating responsibility.

05

Corrective Learning

Use performance and standards reviews to identify capability priorities.

06

Best-Practice Transfer

Share proven methods and operating improvements across the network.

Training Responsibilities™

Academy standards. Local training ownership.

A capable local training organisation is required to deliver, reinforce and govern learning as the store network expands.

Academy Framework
Development Partner
01 Define learning standards and role pathways
01 Build the local training organisation
02 Provide curriculum and assessment principles
02 Nominate and prepare qualified trainers
03 Establish certification requirements
03 Maintain training records and role readiness
04 Support programme and standards evolution
04 Deliver refresher and corrective learning
05 Review capability and training effectiveness
05 Link training to operating performance
Training Academy™

Build the capability. Protect the customer experience.

Present your proposed market, leadership team, operating structure, training capability and development profile for preliminary qualification.

01 Role-Based Learning
02 Practical Validation
03 Continuous Development